McALLEN – The McAllen Holiday Parade presented by H-E-B has established itself as the region’s premier parade. Aside from the city’s signature event picking up the coveted Best Parade designation, numerous city-sponsored events brought home top honors as well from the International Festival and Events Association with a total of 55 awards citywide. Award-winning events include Quinta Mazatlan’s Moon Over Mazatlan and the Monarch Fest, Parks and Recreation’s McAllen Marathon Scott Crane Memorial Run, McAllen Library’s South Texas Book Festival, McAllen Convention Center’s International Carfest and Fiesta de Palmas. A McAllen delegation made up of employees who are tasked with organizing and ...