Thanks to its partnership with Telemundo 40, the McAllen Holiday Parade, presented by H-E-B, the largest illuminated holiday and helium balloon parade in Texas, will help bring the McAllen Christmas spirit to a national Hispanic audience in the top 31 markets for TeleXitos, a Spanish-language network channel owned by the Telemundo Station Group. The network will air the multiple international-award winning parade on Tuesday, Dec. 24 and Wed., Dec. 25 at 4:30 PM CST/5:30 PM EST/2:30 PM PST. “The McAllen Holiday Parade is just a little bit of what the City of McAllen has to offer, and we are excited that ...