McAllen knows how to celebrate the most wonderful time of the year practically year-round. This year, producers for the McAllen Holiday Parade, presented by H-E-B, will unveil an innovative reimagining of celebrating the holiday that will not only delight the entire Rio Grande Valley community, but also, help keep the wonderful, warm spirit of Christmas alive in McAllen, the Official South Pole of Texas. In 2020, the McAllen Holiday Parade, presented by H-E-B, celebrated front-line heroes and was broadcast in Spanish across 83 U.S. Hispanic markets and in English in 13 Texas markets. For the past four years, the McAllen Holiday Parade has ...