With just a little over two months to go until the best parade in the world takes to the streets of McAllen, the McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden & Fiesta Dealerships, parade organizers are inviting the community to come be a part of the celebration and help bring the parade to life.McAllen Mayor Javier Villalobos announced the return of the McAllen Holiday Parade sweepstakes, where, starting today, anyone can simply text the word “MCALLEN” to #474747 for a chance to win prizes, such as H-E-B gift cards; Xbox Series X; PS5; I PHONE 13;