The City of McAllen announced Friday the launch of its new customer service platform, Ask McAllen, an additional customer service tool that includes a text message feature and an accessible web chat assistant on the city’s website.This new feature is part of the city’s 3-1-1 Customer Service Call Center and its mobile app.To start a conversation via text message, text “Hello” to MC311 (62311). Ask McAllen immediately responds with a short greeting, explaining the ways the service can be used, with a link to sign up for text message notifications.The Ask McAllen web chat service can be found at www.