The City of Pharr recently announced the success ofAvocado Festival 2024, which drew over 20,000 attendees from across the Valley and beyond.Held on Saturday in the heart of Downtown Pharr, this year’s festival not only celebrated all things avocado but also the city’s pivotal role in the produce industry as a gateway to fresh fruits and vegetables for the entire nation.The festival is part of the 'Fresh on the Border' initiative, which celebrates the start of the produce season each October at the Pharr International Bridge. The Pharr International Bridge is the leading U.S. produce crossing, handling more than 60% ...