The City of Pharr has appointed Lya Yllades as Assistant Director for the Office of City Communications.Yllades brings years of award-winning communications experience to the role and is widely recognized across the Rio Grande Valley for her innovative public sector storytelling, strategic media relations, and resident-centered approach to communication.Prior to joining the City of Pharr, Yllades served as Communications Director for the City of Alamo, where she developed the city’s communications department from the ground up.Beginning as a one-person operation, she transformed it into an award-winning team recognized at both the state and national levels, earning more than a dozen ...