McALLEN - As the new fiscal year begins, the McAllen Convention Center and Performing Arts Center has redefined itself as the entertainment capital of South Texas. Hosting over 500 events over the last year (ranging from festivals, Broadway touring series to national/local conventions). The Convention Center facilities versatile purpose has become a destination attraction to the City Of McAllen that has generated $39.7 million in visitors spends and an economic impact of $38.9 million on the Hidalgo County economy. The Convention Center District welcomed over 616,406 visitors (out of town and local) just this past fiscal year. “McAllen has created a ...