Whether we’re trying to keep our homes more germfree this pandemic or spending so much time in our houses that we notice how dirty the baseboards have gotten, Americans are buying way more cleaning products than they were last year. And the numbers are stark.
Cleaning supplies are up 14% overall nationally, and some products, like kitchen surface cleaners are up a whopping 68%.
Leading cash-back platform Ibotta took a look at spending habits before and during COVID to see what has changed. Ibotta tracked and compared spending during July-December 2019 to what people spent in July-December of 2020 to see what ...