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P.J. HERNANDEZ/ Advance News Journal Above: Pharr’s City Hall is seen in this file photo. Below: Fresh fruits and vegetables are seen at the fourth annual Taste of Trade event last year. (City of Pharr Photo)
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Above: Local representatives and officials gather for photos at last year’s “Start of the Produce Season” event at the Pharr International Bridge. This year’s event will also be at the bridge. It is set for Thursday at 10 a.m. |
Left: Fresh avocados are seen in a basket during the fourth annual “Taste of Trade” event last year at the Pharr International Bridge. On Thursday, the same event will be held for attendees. (City of Pharr Photo)

Growing Together

Wed, 10/07/2026 - 4:38am

PHARR — The city here is getting ready to pull out the red carpet and celebrate the start of the 2026-2027 Produce Season at the Pharr International Bridge.To commemorate the annual momentous occasion, the City of Pharr will host its 13th ever “Start of the Produce Season” on Thursday at the bridge at 10 a.m.The Pharr International Bridge is located at 9900 S. Cage Boulevard.The event celebrates not only the season itself, but as well as the people, partnerships and the trades that help keep fresh produce — such as fruits and vegetables — moving across the border and into ...

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