Although lipstick contributed on a small scale in the WWII effort, women were expected to be as feminine during the war as they were prior to the conflict.Perhaps lipstick did not untangle the knots of despair of the afflicted soldier, but it provided hope that the femininity of American women would remain constant throughout the war. Well groomed, with lipstick and powder!According to L. S. Carter, in a recent article published in the Saturday Evening Post dated July/ August 2022, titled “Beauty was her Duty:” “From the offset of WW II one thing was clear: Loose lips might sink a ...