Last week, the McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden & Fiesta Dealerships, parade organizers hit the beach and unveiled new and exciting features of the international-award winning Christmas event, including revealing this year’s theme and announcing South Padre Island Convention & Visitors’ Bureau as a sponsor of the parade.“This year’s theme is ‘Rockin’ Around the South Pole’ and represents McAllen’s love of music and movement, which has inspired us to celebrate this year’s festivities with a theme that unites tradition, fun, and the holiday spirit,” said McAllen City Manager Roel “Roy” Rodriguez., P.E. “This December ...