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While sending ad dollars to Silicon Valley

While sending ad dollars to Silicon Valley

Can I get some free groceries? For 42 years, H-E-B, the giant grocer with sales of $32 billion, advertised in The Advance News Journal. For the first 10 years or so, the ads were full pages (ROP – run on print) before the company switched to the inserts, which saved the company money.Two years ago, in the midst of the pandemic, H-E-B quit advertising in local newspapers, including both weeklies and dailies, with a few exceptions.Obviously, Charles Butt, still the president of the company, can do what he wants. It’s his business. If he doesn’t want to support local newspapers,

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Advance Publishing Company

217 W. Park Avenue
Pharr, TX 78577