Truth Matters Back in 2016 the Donald spent only a small fraction on his campaign of what Hillary spent on hers. The figures weren't nearly as lopsided, however, as they first appear. Trump was advised by the “experts” that he would never manage to run his campaign on an engine of earned media. He responded “watch me” and did exactly that. All told he received free earned media worth somewhere between six and twelve billion dollars. This year he will not only continue to enjoy an edge in earned media, he will also have the deep coffers of the Republican Party available ...