Truth Matters
If you ever read a book about conducting a political campaign, you’ll run across two rules. The first is that no matter how negative a campaign has been, in the last few days before an election you should stop running negative ads and concentrate on saying good things about your own candidacy. Voters, when they enter the polls, should be thinking about your good points rather than perceiving you as angry. The second rule is that you should be magnanimous toward your opponent if you win and should not come across as bitter if you lose. Only one side ...