Community

Pharr, Texas – The City of Pharr continued its annual holiday tradition of the ‘Lighting of the Christmas Tree’ which marks the start of the holiday season in the city. This year, due to COVID-19, city leaders hosted a virtual tree lighting ceremony.

The Holiday Home Lights contest, sponsored by Keep McAllen Beautiful, is an opportunity for residents to show off their holiday spirit and decorating skills to help beautify and illuminate the McAllen landscape by lighting up their McAllen home.

“One of the elements that really separates the McAllen Holiday Parade, presented by H-E-B, from other parades in the region is the participation of celebrities,” said McAllen Mayor Jim Darling. “When we announced the virtual 2020 McAllen Holiday Parade, presented by H-E-B, the City of McAllen reassured our community that our Christmas traditions would continue safely, by bringing the holiday magic to our South Texas families with a first-class interactive experience for millions of viewers on broadcast television and digital platforms throughout the region, Texas and the country. This year, we will include celebrity hosts which will allow everyone at home an up-close and personal look at them, as they will be coming into their homes on the television broadcast.”